Circularity is the key word in MAX&Co.'s new &Co.llaboration.
MAX&Co. teams up with Florania, the independent label founded in 2021 by Flora Rabitti. With a background ranging from Central Saint Martins to the Institut Français de la Couture, Flora has already made a mark in the fashion world with her zero waste, no gender, and no season approach. Awards like the “MAX&Co. Design for Change” from Fashion Trust CNMI 2023 showcase her talent.
The capsule is a journey between past and future, where Florania’s imaginative world meets the MAX&Co. heritage. Characters like the Sailor Man, the Punk, and the Auntie come to life in prints and lead to sustainable garments: organic fabric sweatshirts, patchwork sweaters, denim skirts, and illustrated t-shirts made from recycled materials and leftover yarn. A perfect example of circular design, always evolving.
