Classical elements converge with a surreal realm crafted by Artificial Intelligence.
Marella presents Le Muse, the collection of bags designed to become this season’s object of desire. Two styles, mini and medium, multiple colours and materials are immortalised in Marella’s first campaign dedicated to accessories.
Formerly protectors of the arts and guardians of knowledge, in their modern version the Muses are iconic women: unique, eclectic and feminine, thanks also to their immediately distinctive looks. Marella Le Muse bags are designed for those moments that transcend the ordinary, when artistic inspiration strikes.
The seductive imagination linked to the goddesses of the Greek myth is translated into the images of the Autumn-Winter 2024 Marella campaign, captured by Charlie Engman, one of the most influential and experimental contemporary photographers in the field of Artificial Intelligence. The images represent the fusion of aesthetic elements belonging to the classical world other elements of a more surreal and futuristic nature, echoing the main inspiration behind the project.
To celebrate the launch of Marella's first accessories campaign, two of its iconic bags were recreated in oversized versions, in bold red and fuchsia. The journey began with LE MUSE parading through the streets of Naples, before making their way to Milan, turning heads of locals and tourists alike. After the excitement in these two cities, the adventure continues: where will they go next?
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