Discover the details of the events celebrating the Signature Collection "A Weekend with Ashley Park." From the bustling streets of Paris to the sun-soaked shores of the Mediterranean with a touch of "La Dolce Vita" carefreeness.
his initiative features a series of exclusive events, guests take part in a special live sketching activity, where illustrators create personalized portraits. Participants can choose from four different scenic backdrops, all inspired by the campaign set along the Mediterranean coast. Each portrait, designed with a charming cartoon-style touch, captures a vacation-like aura, perfectly aligned with the collection’s spirit.
The events are accompanied by themed catering and store setups reflecting the "A Weekend with Ashley Park" Signature Collection, created in collaboration with renowned American actress Ashley Park.
Elegant branded chariots (carts) will make their way through the streets of Milan, Paris, and London, carrying the spirit of the collection directly to the public while offering exquisite candies inspired by two historic and iconic Ligurian artisanal grocery shops, adding an authentic and refined touch to the experience.
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