The popular actress from the "Emily in Paris" series collaborates with Weekend Max Mara to create the SS25 Signature collection.
On Saturday, September 21, 2024, in Milan, the new SS25 Signature Collection was unveiled in an exclusive preview event.
The exclusive event, dedicated to press and influencers and held during Fashion Week, was an opportunity to discover the collection, which will be available from March 2025.
Among the special guests was actress and co-creator of the collection, Ashley Park, who shared her inspiration and creative vision. Nominated for Tony, Grammy, and Critics Choice Awards, Ashley Park is a well-known figure in the international film and television scene, especially for her role as ‘Mindy Chen’ in the popular Netflix series "Emily in Paris".
"Joy Ride", "Beef" and "Only Murders in the Building" are just some of her appearances on the big and small screen, as well as numerous successful roles in Broadway plays, including "Mean Girls", for which she received several nominations and prestigious awards.
“The overall feel of the collection captures the light-hearted vibrancy of summer and the joy and ease of those memorable moments during unforgettable getaways on the stunning Mediterranean coasts."
The Signature Collection SS25 is a tribute to the lightness and carefree spirit of summer. With off-the-shoulder dresses, light mini-dresses, crop tops, blouses, and printed skinny pants, the collection is designed to suit any destination, from city life to the seaside, with versatile and feminine pieces.
The iconic Weekend Max Mara trench coat has been reinterpreted with floral motifs, and the Pasticcino Bag comes in a new edition featuring a woven basket and the signature boules clasp, also crafted with intricate weaving.
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